How Social Media Turned This Iranian Restaurant into a Hotspot for Foodies

Social for food business is no longer optional—it’s a game-changer. Think TikToks that bring in customers, viral reels of amazing Lebanese food, sizzling clips of amazing Turkish food, and mouth-watering shots of the best hummus in London. In a city packed with eateries, it was social media that transformed a hidden gem serving authentic Iranian food into a fully booked, buzz-worthy destination.

So, how did they do it?

It started with storytelling. Instead of bland photos of plates, we showcased the culture behind the cuisine. We gave followers a taste of Iran—from saffron-infused stews bubbling on the stove to behind-the-scenes footage of the chef folding fresh sangak. Each post wasn’t just food—it was a vibe. That storytelling earned shares, saves, and serious footfall.

Then came TikTok. We leaned into trends—#GetReadyWithMe but make it “Get Ready for Ghormeh Sabzi.” We showed the drama of pouring hot tea over saffron sugar cubes, and the ASMR of breaking into tahdig. These videos didn’t just entertain—they converted. One 20-second video alone drove 73 bookings in a weekend.

Influencers helped scale fast. We invited London-based foodie creators with GenZ and millennial followings to try the menu. Their content (plus strategic geo-tagging and hashtags) did what paid ads couldn’t: built instant trust and FOMO.

The results? Bookings tripled in 90 days. A waitlist formed on weekends. Customers didn’t just come for a meal—they came for the full, shareable experience.

So if you’re in the food game and not using social to its full potential, you’re leaving money (and hummus) on the table.